IIoT means "I love you!"

IIoT is English for “I love you!” – how to succeed in retaining customers with sensor data

If you want to keep your customers close after the purchase, you also have to offer them something – new services, for example, more attractive and longer-term financing models, or higher-performing machines without unnecessary downtime. The IIoT is the ideal platform for this, and the io-key® is the perfect tool.

With remote monitoring and predictive maintenance, for example, hardware and machine manufacturers can increase the reliability of their components – and with it customer satisfaction – as well as optimise maintenance intervals. They also have the option of generating recurring revenues through additional services – recurring income from existing customers without investing time and money in acquisition. Or they can rely on sustainable billing models in which machines are not purchased, but their actual usage is billed in the form of long-term contracts. With such pay-per-use or as-a-service models, the customer remains more liquid for longer – and loyal for longer.

All of that requires data. Data from temperature, vibration, level or other sensors that are suitable for providing information about the operating condition of machines, buildings or tanks. But you don’t need those data on site – you need them in the cloud. Because when it comes to customer retention, it’s first and foremost about the customers you already have, and they logically already have systems in operation. The art therefore also lies in making sensor data from existing installations available in the cloud. And doing so as simply, straightforwardly and cost-effectively as possible.

An elaborate, expensive IT project and long downtimes would be a very poor way to get started. Better to win people over straight away with a simple proof of concept – for example with our io-key®. Connected in no time at all, it automatically delivers sensor data to the cloud within seconds, where they are visualised on an intuitive interface – customer value via plug-and-play. After the PoC, the io-key® impresses with its easy scalability. The shared journey into the IIoT – is there a more exciting way to show your customer how much you care?